On May 3rd I had the pleasure of interviewing Leah Wietholter who has a successful forensic accounting business. She has been in business for a little more than a year and already has had to hire people to help her handle all of the work that she has; a problem every small business owner would love to have.
When she decided to make the commitment to start her company she had 2 major challenges to contend with. She had to:
1) Support herself while she ramped up her business, and
2) Find customers as soon as possible
She immediately started contacting lawyers in her district to ask to meet with them to find out more about their practices with the intention of explaining how she could service them. Her strategy paid off as she received a major contract from one of her first meetings with a local attorney.
The most amazing aspect of her story was the sacrifices she consciously made in order to get her business up and running. To begin with, she made up her mind to live simply to keep her expenses down. In order to support herself while working to grow and develop her new business, she worked at odd part time jobs to raise enough money to live. For example, she worked for a furniture refinishing company and made take home dinners for her friends – talk about resourceful!
Her sacrifice and hard work certainly paid off.
During the interview, Leah shared the great marketing ideas she implemented for getting her business started and her unique method for approaching prospective clients.
You can find out what they were by playing back my interview with Leah by going to: www.blogtalkradio.com/yourcareermakeover
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