We’ve all been there, you’ve signed into your LinkedIn profile
and they’ve done it again – nailed you with another mind teaser post on your home
page. Like other serious LinkedIn members, your intention is to use LinkedIn to
network, not procrastinate! Why can’t others do the same?
If you want to make sure you’re not one of those irritating
participants on LinkedIn, here are some pointers that will add value rather
than detract so that you can proactively develop relationships and grow your
connections – after all isn’t that your intention for being on LinkedIn in the
first place?
1)
Build
Relationships Before Asking For Favors: Don’t make assumptions – don’t ask
people for favors if they barely know you. Get to know them first before making
any requests. For example, assuming someone will provide you with a reference to
one of their high level, valued connections just because they are connected to
you, is the quickest way to get unlinked. Remember, the number one rule for networking
is to focus on the other person’s needs and find out how you can help them. Be
sure to offer a favor before you ask for a favor.
2)
Choose Groups
Wisely: Connecting with communities of people with similar interests is an
easy way to engage with others. If you’re looking for a job or to advance your
career this is particularly relevant as it’s important to demonstrate your
expertise and knowledge to others within discussions. If you participate in
groups unrelated to your background or experience, people may not give credence
to your comments or consider you a credible source.
3)
Don’t Be
a Lurker: Participate in groups and provide quality posts about current
info. You never know when the CEO is looking at your comments – and don’t post fluff
such as teasers or word games.
4)
Don’t use
LinkedIn’s pre-made templates when reaching out to people to connect: Customize
your messages to others. By doing so, it shows you care. A generic message will
not get you noticed!
5)
Don’t
Forget Your Picture and Make
it the Right Picture: People like to know who they are talking to. It’s also
important to look professional in order to make a great
impression. (No pictures with your dog
or out by the pool!)
6)
Give Thoughtful
Recommendations/Endorsements: only endorse people you know – not your
entire connection list. Blind endorsements can appear disingenuous and given
for self-promotion.
7)
Show Your
Personal Side: Don’t just talk about your work! Provide a fun fact about your
personal interests or make note of your hobbies. Don’t be afraid to allow
people to get to know the REAL you.
