My goal in interviewing small business owners is to provide my listeners with ideas and possibilities for owning and operating their own business. Jen Ortega of Grass Roots Flooring did not disappoint! She provided prospective small business owners with some great ideas for starting up and marketing an online business. During the interview, she explained why she and her partner chose an online retail business.
Here were some of their reasons:
· They wanted to be able to drop ship their products so they wouldn’t have to bother with packaging and mailing a product
· Low start-up costs
· Low overhead
· The ability to provide quality at affordable prices
· Less stress
I would add that another benefit to having your own online store is that people can buy your products at any time of the day so you’re not bound by time constraints in selling your products.
She also related how they decided on the product they chose to sell (hint: it had to do with their love of watching HGTV!) and the essential steps they needed to take in order to become educated in selling their product. I think one of the best points that Jen made was that you don’t have to know everything about your business in order to start up your business – the knowledge will come as you move forward.
This point struck a chord with me as I see so many of people who never reach out and grab a hold of their dreams because they get stuck in analysis paralysis!
Jen and her partner are a shining example of believing in yourself and just going for your dreams – that begins with having the confidence that you will meet every challenge as it arises (she related some of these challenges in the interview as well).
After all, isn’t that what a life worth living is all about anyway?
It’s the ability to meet every challenge that comes your way with the confidence that you can handle it!
